If you own a plan or budget, you own a continuously evolving portfolio of (P) Problems, (R) Risks, and (O) Opportunities.  The PRO Dilemma you constantly face—which problems, risks, and opportunities should you pursue at this point in time?  To be an excellent decision-maker, you must become a master of resolving the PRO Dilemma and this can be achieved by answering and executing the Five Questions of PRO Enterprise Management.

1. What are your PRO items?
2. Which erode the most value if not pursued?
3. Which, if pursued, create or protect the most value?
4. Which should you pursue at this point in time?
5. What are the implications to your plan and budget?

While it sounds straightforward, the challenge is our natural capabilities in decision making are constrained by the cognitive biases and limits of a 100,000-year-old operating system, the human brain. To overcome this, we need analytics—but not just any logically sound analytics. The analytics must engage us in the ways we think and form beliefs if they are to impact our decision making. PRO Enterprise Management Methods and Analytics do just that with minimal effort and cost.